There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting. It has become the scourge of information product sellers everywhere and it seems there's not much that can be done to stop it.
The number one culprit in this is eBay. There are some information and software products on sale on eBay that have starting bids as low as one cent! The reasons that it has got to this stage of undercutting on eBay are:
1. More and more people think it's easy to start an online business and eBay provides the quickest way to get started.
2. No website required
Men's Off-White x Air Max 97 Elemental Rose Sale , you can have an online business in an hour for less than a dollar.
3. Here's the real kicker - most newbies selling on eBay don't even know what resale rights are. They assume that if they buy an ebook for $2 they can sell it five times for a dollar each time and make $3 profit. They'll undercut the guy they bought it from and make a bit of a profit but they don't realize that in most cases they do not actually have the right to resell the product themselves. If it's pointed out to them they will generally stop if they have sold the product in blissful ignorance, but by then their five customers have the book up for sale again at $0.50!
To maintain your profits and keep you in business, your product must maintain it's perceived value. If you obtain the resale rights to a product valued at $47, don't be tempted to sell it for $17 on the assumption that the lower price will generate more sales. You would need to sell almost three times as many copies at $17 than you would at $47 to generate the same income. It is a myth that more people will buy because it's cheaper
Men's Air Max 97 Ultra' 17 Dark Grey Sale , the lower price is seen as a direct reflection of the quality of the product so potential buyers assume that it is less valuable than a $47 product. People will buy good quality information products whether they cost $47 or $17, it just needs to be valuable info that solves a problem, educates or makes money for the buyer.
There's an analogy here with pedigree dogs. Say you are a dog breeder and your dogs normally sell for $500 each but business is slow and you would like to raise some quick cash. You advertise the dogs at $200 each for a quick sale but get no takers. Why? People know that the price of the dogs should be around the $500 mark so assume that if you're selling them off cheaply that there must be something wrong with the dogs. The perceived value of the dogs is high because they are pedigree dogs, people just know that's what they need to expect to pay. It's the same with information products
Women's Air Max 97 Ultra' 17 Rose Gold Sale , if you sell a $47 product for $17 it is simply seen as a $17 product - less valuable.
So don't fall into the trap of undercutting prices, nobody wins in the end!
Article by Ian McIntosh. For resale rights to over 20 fresh top quality resale rights, software products and FREE lifetime updates that you can resell, take a look at .
Please feel free to use this article for any purpose as long as there is a live link to the site. Have you considered starting your own internet retail business? Whether you have an existing shop working on the high street or are just considering working from home
Men's Air Max 97 Ultra '17 Pure Platinum Sale , online retail stores can often prove to be hugely successful, with much fewer overheads. However, if this idea does sound appealing it must be approached with caution. Whilst the figures will tell you that a billion pounds is spent online every day and that the internet is the fastest way to make a fortune, it is best not to get too excited just yet - there are many pitfalls waiting for you if you're not careful.
Let's consider the situation from the point of view of someone who already has an existing retail store in town. This can prove to be an advantage in many respects because the business is already set up and running
Women's Air Max 97 Ultra '17 White Sale , the accounts are in order, the stock is catalogued, the brand has been created and the business name feel have already been thought through. There's also the advantage that the website can be promoted from within the store as well.
However, it can also prove to be detrimental and limiting. From finding an appropriate domain name to creating a website which represents the store
Air Max 97 Ultra' 17 Metallic Silver Sale , there are any number of decisions that must be made. But above all the biggest challenge, and the one most often ignored, is how to market the online store. This is such an obvious aspect, yet so frequently overlooked. How many times have you seen a small
Air Max 90 EZ Sale , possibly family run high street store advertise a website, and when you've visited that website, it's little more than a business card for the real shop?
Assuming you're paying for hosting, and possibly even paying someone to design the site for you
Air Max TN Black Sale , that works out as an expensive business card. Not only that, but if you're directing customers to it, all you're really doing is directing them away from your shop to your business card. Shouldn't it work the other way around?
The truth is that marketing an online retail store is quite different to marketing a store on the high street. Trying to squeeze a high street store into a website effectively is rarely successful, and even some of the bigger high street names have got it wrong initially. The problem is that your high street store has been marketed to appeal to the local people who happen to pass by the shop window. Websites don't work that way. In fact
Air Max TN Mens Sale , websites don't even try to appeal to real human beings to begin with.
But surely real human beings are the ones you are trying to attract? They're the ones who place orders and have the money after all? This is to ignore the way the internet works. Publishing your website will not instantly generate thousands of visitors a day. In fact, if you publish a website you will be very lucky to have even a single visitor in your first month unless you market it pr.
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