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Article From Article Directory Database Marketing And Advertising That Works "Is marketing and advertising worth it anymore?" This is a question many marketers, brand directors, online marketing experts, and advertising agencies and companies ask themselves. Don't worry, I'm going to tell you in this article WHAT WORKS, and HOW to get your marketing and advertising to work.

What is NOT Working? It seems that no matter what method you try these days, you're not getting the results you want (or at the very least not at the sales level they could be). You may have tried Google Adwords, Youtube video ads, twitter advertising, bing advertising, cpc and cpm ads, facebook ads, craigslist ads Daniel Sprong Penguins Jersey , groupon and living social, trying to go viral, you name it! None of it works! Sometimes one of those methods works a little, but not really.

WHY? Customers don't need anything anymore. It's not about finding a need and fulfilling it like it was in the old days. It is about WANTS not needs. You know the benefits of your product and service, but a potential customer could care less. In general, the people of the world are satisfied and have everything (if not more) than they could possibly need. So, unless you're selling an affordable cure for a disease to a sick person - your ads are going to get ignored.

WHAT DOES WORK? A customer may not really want or need anyTHING, but they will always value belonging. Human beings are social, and we like to be a part of something. This is why Celebrity Endorsements and Sponsorship Marketing still work.

THE MISTAKE MOST MARKETERS AND COMPANIES MAKE:
You know a celebrity or popular influencer can help create buzz and Customer Want for you, but you probably think you can't afford the millions of dollars it takes to get one. THIS IS WRONG! The mistake most marketers make is they only focus on the top 10 celebrities at any given time. You DO NOT WANT Taylor Swift, Pitbull, Rihanna, Justin Beiber Matt Murray Penguins Jersey , Daft Punk, Robin Thicke, Angelina Jolie or whoever is the top tier celebrity at this given minute. YOU DON'T WANT a top 10 celebrity because you WILL NOT make enough money off their endorsement to pay for their ridiculously high price tags. Even major companies like Pepsi make this mistake - they go for solely the cool factor, and miss out on the real numbers.

HOW TO AVOID THIS MISTAKE, AND GET INFLUENTIAL MARKETING THAT WORKS:
STEP 1: Choose a celebrity that's popular and influential enough to reach an audience, but one you may not have heard of before. Ask around, do google searches, there are many such celebrities. Most of us only know the top 10 celebrities, and don't go any further. I chose international rock star Anand Bhatt for m.